Do you smile if you see an emoji in an electronic mail? Using emojis, icons and symbols has develop into a scorching subject in electronic mail marketing. Some manufacturers are all for emojis, while others see them as unprofessional.
We wished to know what you think. Juvlon asked its clients whether or not emojis must be in emails. The results show 82.35 p.c of customers say yes, and 17.sixty five % say no.
It seems Juvlon customers are on to something. There may be knowledge that shows fifty six p.c of brands that use emojis and symbols in an electronic mail’s topic line have a higher distinctive open rate.
While that’s a formidable statistic, it doesn’t imply emojis are right for everyone. To help you determine whether or to not use emojis in your emails, we’ve created this helpful guide to give you all the data it’s worthwhile to make the proper decisions on your business.
Advantages of emojis
There are some convincing arguments to make use of emojis. Take a look:
In crowded inboxes, emojis standout. They’re eye-catching. Who doesn’t want to appeal to consideration to their e-mail?
They convey emotion
Emojis convey emotion that’s difficult to sum up in words.
Emojis don’t take up quite a lot of house
A superb topic line is round 50 characters. An emoji quiz conveys a message in just one character.
Emojis are a hit
Right now, emojis are the “in thing.” Adding them to your topic line shows your model is embracing the times.
Disadvantages of emojis
Here’s a look at among the disadvantages of emojis:
They can look unprofessional
In some cases, emojis don’t fit with the serious nature of a model and can look unprofessional.
Some emojis don’t render correctly. In different words, rather than seeing a coronary heart, your customers may see a big black box or a query mark.
Emojis might be overused
If a model makes use of emojis in each e-mail, it could possibly take away its effectiveness. If clients see them all the time of their inbox, they’ll ignore them.
The way to inform if emojis are proper in your brand
Here’s a listing of questions to ask your self earlier than using emojis:
Does your brand have a straight-laced, professional tone?
Do you cater to high caliber shoppers?
Is your target demographic older?
Would your purchasers be bothered or turned off by an emoji?
For those who answered yes to any of these questions, emojis won’t be proper to your brand. When you answered no, it’s time to provide emojis a try.
Any model that decides to make use of emojis should test them. Run cut up tests to see how your viewers responds earlier than adding emojis to your email advertising strategy.