I regularly tweak my social media bio to keep it fresh and lively. I create multiple versions of my bio, utilizing slightly different wording and “tone of voice” for every social network.
In this article, you’re going to be taught five easy ideas for enhancing your social media bio. (I’ve a free printable PDF of this article for you, in case you favor to update your bio later.)
Crafting Your Bio: Tweet, Tweet!
Whenever you write your bio, think “Twitter.” Twitter gives you solely one hundred sixty characters on your bio, so it’s an excellent train in writing tight. You’re forced to boil down who you might be and what you supply into the least quantity of characters.
Your 5-Minute Bio Beef-Up Problem
Log in to the social media account you use most, whether that’s Twitter, Facebook, Instagram, or ilink whatever.
Go to the “Edit Profile” space and click to begin editing your bio or “About” information.
Earlier than you begin editing, read by way of the following 5 suggestions, and use them as a checklist for beefing up your bio.
Tip 1: Put probably the most relevant particulars first.
You have two seconds to realize the attention of potential fans. They need to know what you must provide and why they need to care.
Frankly, individuals who observe you don’t care much about you. They care about themselves. They care about finding life-altering content. So, flip that bio on its head and put your followers’ interests first.
Tip 2: Link to a targeted message or offer.
You possibly can put your followers first and simultaneously build your electronic mail list by linking to a landing web page that gives a freebie in alternate for an e mail address. It’s a win-win.
After I updated my Twitter bio, I linked to a latest weblog put up (the post includes a free downloadable checklist). I used bit.ly to shorten the link. In my bio, I also asked my followers to share the link:
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Tip three: Sound like yourself.
Your bio shouldn’t sound like your resume or CV. Nor should it embody industry jargon or acronyms.
Imagine you’re at a coffee shop, getting acquainted with a new friend. Write your bio in that same conversational voice.
Tip four: Embrace keywords and phrases specific to your corporation
Ask your self: “What would I google as a way to discover this bio?”
Search engines index your social media accounts; the text within the “description” space of the search results is taken directly out of your bio.
Tip 5: Use motion verbs
Inject liveliness into your bio with motion verbs. Listed below are 116 verbs to energize your writing.
Link to your netsite.
The bio space of every social network provides you a spot to enter your internetsite URL. Your internetsite address is just not included in the character count (besides on Instagram).
When you add your netsite address, test it to verify it’s clickable (in other words, don’t insert a plain textual content link; be sure that it’s a hyperlink). In some cases, you could embody the http and/or the www to make the link click onable.