At some point or another, you’ve possible looked at your footage and thought:
“Man, it would be nice to have footage of XYZ”
“B-roll like that may be cool, nevertheless it’s too tough for us to shoot”
“I found this awesome clip on iStock, ought to I spend the cash on it?”
Well, just such as you, I have had those self same thoughts.
As a videographer, b-roll is a vital a part of any video project. It’s essential to consistently be on the lookout for excellent footage and even work them into your scripts if necessary.
Thing is, even with cautious planning, you would possibly miss great moments. As much as you try to get everything happening, you’ll miss things and you’ll give you great ideas too late.
So, what do you do?
Well, there are options. One: go out and shoot the footage you missed the primary time. But, this may cause projects to be pushed back because it takes extra time.
Alternatively, you can use what we call “Stock Footage.” This is footage that has been professionally shot and is available for buy through numerous different on-line sites.
In this article, we’re going to discuss the professionals and cons of stock footage. I’ll clarify how it may help your videos and the advantages of using it; I will even cowl the disadvantages of stock footage and how it can hurt your videos.
The Benefits of Professional Stock Footage
Stock footage is a good option to have. It could actually really assist inform your story better and mean you can fill in the gaps of your video projects. Basically, they are all the time high high quality, and when time is of the essence, it just may save the day.
You Can Better Tell the Story
For example, let’s say you’re shooting an interview with one in all your subject matter experts. Within the interview, they point out something about teamwork or collaboration within the work environment.
If it’s a serious level to the message, you would want to highlight that. Nevertheless, you both forgot to shoot this clip, otherwise you couldn’t get the suitable people in place. Nevertheless, it’s an vital a part of your story. Enter stock footage.
This situation is well rectified because you may search on sites like Adobe Stock, Videohive, or Shutterstock amongst others for clips of individuals collaborating in an office. These sites assist you to buy and license stock footage, which you should utilize in any of your videos moving forward as long as your license is as much as date.
Footage is High Quality and Professional
In relation to selecting stock videos, you possibly can easily search clips that match the resolution of your project. Most stock footage sites advertise types of decision: 1920×1080 or 4K.
With 4K footage on the rise, this is a nice option to have. Not solely are you going to get a chunk of footage that matches your project, but it will be completely composed, well lit, and stable. This is a level of professionalism that can make your movies stand out and depart folks saying wow.
This can also can help you be more creative. If you are a newer videographer and lack the talents to get your shot, this might be the answer.
However, as you’ll read below, as a videographer that is making an attempt to turn into better, it’s best to attempt to get the b-roll you need first. Not solely will you get higher over time, additionally, you will begin to think and see pictures earlier than you need them.
It’s A Time Saver
There is no argument that buying footage is a huge time saver. It’s simply accessible, and if you realize the settings you need, it’s simple to find.
There will likely be instances that you may’t get on the market and shoot the clips you need. You may be too caught up in an edit, or have another project arising and it’s just not going to happen.
With stock footage, you’ll have an option to get a shot that you simply need and be flexible together with your time.
The Drawbacks of utilizing Stock Footage
As with anything, there are pros and cons too. Stock footage is no different. It will probably’t be used in every situation and generally it’s just not feasible to make use of it.
It Can Be Costly
Most instances, with high-quality footage comes a high price tag. The footage (that’s value shopping for) isn’t cheap and may add up very quickly, particularly if you are utilizing 4K footage.
For this reason alone, we tend to use stock footage very rarely. In lots of cases, teams with a restricted finances will have to use stock footage sparingly.
With this being said, you’re paying for among the best quality, most professional looking footage out there. These clips have been shot with a number of member crews and thousands of dollars in equipment.
Bear in mind: it’s all the time about telling a greater story and enhancing the viewer’s experience. If this is a manner for you to do that, consider if the worth ought to be an issue.
It Can Look Impersonal
With the quantity of video content coming out these days, you have to be showing your clients and prospects the ins-and-outs of your business.
This can grow to be very hard to do if you are using stock footage for b-roll. It will possibly look impersonal and have a inflexible feeling of being staged.
When it comes right down to choosing footage, you want to select something that you can recreate in what you are promoting environment.
As a side note: keep in mind that you wish to create a healthy video culture. Whenever you use your staff in b-roll, they’ve a sense of satisfaction and excitement, which in turn makes them more keen to assist with future projects.