The final round of matches within the English Premier League (EPL) was watched throughout the globe. In truth, the vast majority of the TV audience that saw manchester united tickets City topped as champions was outside of England.
In 2008 the EPL proposed Game 39. This was a global spherical of fixtures between EPL teams to be performed on the same weekend in venues across the world. It was thought that up to £80m ($135m) is perhaps made each year.
But Game 39 by no means happened. Fans in England were not eager on the idea and football’s world governing body FIFA have been none too pleased. Nonetheless, this has not stopped English groups from cashing in on the popularity of the competitors overseas.
Pre-season friendly games have became worldwide tours. North America and Southeast Asia are the most well-liked destinations. Arsenal, Tottenham, Chelsea, Liverpool and each Manchester clubs went jet-setting before the season kicked off.
Every years, the Premier League Asian Trophy is contested between three EPL groups and a representative from Asia.
There may be now even the post-season tour. Just days after lifting the trophy Manchester City will probably be off to UAE.
However, TV is the place the recognition of the EPL is really transferred to money earned. The new deal which runs from 2013-16 is value almost £5.5bn.
Over £2bn of this comes from the sale of abroad rights. Thailand, Singapore, Hong Kong and Malaysia paid £650m between them.
This season 98% of all Premier League matches had been available to TV viewers outside of England. North Korea and Albania are the one two countries to not have some type of rights agreement in place.
Spain’s La Liga, Italy’s Serie A and Germany’s Bundesliga don’t come near the ability of the EPL to generate TV money outside of Europe. This is regardless of Spain’s well-identified groups and players.
As for a lot of British companies, the time zone, language and first mover advantage help.
Games that traditionally kick off at 3pm in England might be broadsolid at 10pm or 11pm in Southeast Asia.
Though the traditionalists could not like it, weekend matches are staggered to maximise each the UK and world TV audiences.
In America, the EPL rights have been lately taken over by NBC which has massively increased the number of properties in which football, sorry I ought to say soccer, may be watched.
In Spain, games traditionally kick off at 8pm which would air at about 3am in Asia. It is only in the last few years that some games have been introduced forward with Asian viewers in mind.
The English language is of course a natural advantage. Bayern Munich stands out as the current European Champions, but the attraction of the Bundesliga overseas is hampered by restricted understanding of German.
English football was additionally the primary European football to be broadforged in many countries. The BBC and ITV had been showing high flight English football around the world even earlier than the Premier League was fashioned over 20 years ago.
Additionally it is no coincidence that English football is standard in Commonwealth international locations and the place you discover concentrations of English expats.
The character of the competition
EPL chief Richard Scudamore attributes the global enchantment to the intrinsic value of the product.
In England football is described as fast and fanatic and performed in atmospheric stadiums often full to capacity. The games are also viewed as more aggressive than in rival leagues.
This is partly because TV cash within the EPL is distributed more equally.
The champions Manchester Metropolis are expected to pick up around £100m in TV money this season. The bottom club Cardiff should make do with about £60m.
In Spain, where clubs negotiate individual TV deals, Barcelona and Real Madrid will rake in more than the EPL Champions, an estimated 150m euros each. This is 4 times more than the third highest deal and more than 10 times what half the teams in the division will receive.